The 96th Academy Awards, also known as the Oscars, is an event that continues to captivate audiences globally. Despite various factors influencing viewership trends, the Oscars remain a significant cultural phenomenon, drawing attention from film enthusiasts, industry professionals, and media outlets. This article delves into the current viewership trends of the Oscars in 2024, exploring the factors impacting viewership and analyzing whether people still actively watch the prestigious awards ceremony.

Historical Viewership Patterns

The viewership trends of the Oscars have experienced fluctuations over the years, influenced by factors such as the popularity of nominated films, controversies surrounding the event, and changes in audience viewing preferences. According to recent reports from USA TODAY, the viewership and ratings for the Oscars rebounded in 2022 and 2023 after a record low in 2021. However, both were significantly lower than the mid-2010s, indicating a notable shift in audience engagement with the ceremony.

The historical context of the Oscars' viewership highlights the impact of acclaimed films on audience interest. For instance, the show's record viewership came in 1998 when "Titanic" dominated the awards and drew in over 55 million viewers. Similarly, the Oscars in 1983, when "Gandhi" won Best Picture, attracted over 50 million viewers. These instances underscore the correlation between the popularity of films and increased viewership for the awards ceremony.

Factors Affecting Current Viewership

The 2024 Oscars have been subject to various factors that have influenced viewership trends. Notably, the impact of popular films on audience engagement has been highlighted by industry professionals, with Oscars executive producer Molly McNearney expressing relief that nominated movies like "Barbie" and "Oppenheimer" were hits at the box office. This emphasis on the intersection between box office success and award nominations underscores the role of film popularity in driving viewership for the Oscars.

Moreover, controversies and high-profile snubs have also contributed to the discourse surrounding the 2024 Oscars. The notable snubs of Margot Robbie and Greta Gerwig in the best actress and best director categories, respectively, have sparked discussions within the industry and among audiences, potentially impacting viewership dynamics. Additionally, the introduction of representation and inclusion standards for films vying for the best picture award has added a new dimension to the Oscars, reflecting the evolving social and cultural landscape.

Celebrity Participation and Presenters

The involvement of renowned celebrities and presenters has been a significant aspect of the Oscars' appeal. The 2024 ceremony features a star-studded list of presenters, including Zendaya, Ryan Gosling, America Ferrera, Emily Blunt, and many more. The presence of such influential figures not only adds to the glamour of the event but also serves as a draw for audiences, contributing to the overall viewership dynamics.

Furthermore, the return to the 2009 approach of having past acting winners introduce this year's acting nominees reinforces the tradition and grandeur associated with the Oscars. The inclusion of past winners as presenters adds a sense of legacy and prestige to the event, potentially resonating with audiences and impacting their decision to tune in to the ceremony.

Influence of Host and Performances

The role of the host and performances at the Oscars can significantly influence viewership trends. Jimmy Kimmel's return as the host for the fourth time in 2024 has garnered attention, with his comedic style and rapport with the audience playing a pivotal role in shaping the viewing experience. Kimmel's ability to engage viewers and provide entertaining commentary on the nominated films and industry dynamics can impact audience retention throughout the broadcast.

Moreover, the inclusion of performances by renowned artists such as Ryan Gosling, Billie Eilish, and Jon Batiste, showcasing original songs from nominated films, adds an additional layer of entertainment to the ceremony. The allure of live musical performances and the association with acclaimed films can contribute to sustaining audience interest and engagement with the Oscars.

The Future of Oscars Viewership

The 2024 Oscars continue to command attention as a significant event in the film industry, drawing audiences with its blend of glamour, prestige, and cultural significance. While viewership trends have experienced fluctuations over time, the enduring appeal of the Oscars remains evident through the convergence of popular films, celebrity participation, and the influence of the host and performances.

As the entertainment landscape evolves, the Oscars will likely continue to adapt to changing audience preferences and societal dynamics. The intersection of film popularity, industry recognition, and cultural representation will play a crucial role in shaping the future viewership trends of the Oscars, ensuring its relevance and impact in the years to come.

Overall, the 96th Academy Awards stand as a testament to the enduring legacy of the Oscars, reflecting the ongoing resonance of the event within the global entertainment sphere.

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